Mom's
Filipino Food
WEB DESIGN & BRANDING
Mom's Filipino Food is a website designed for a single mom that loves to cook her native foods and to sell it to customers. The site highlights the beauty of Filipino food and elements of the culture. The goal of this site is to gain customers, increase sales, and build a system for online ordering.
Problem + Research
I interviewed the owner/chef of the brand, Maria. I wanted to know what her current issue was, and a bit more about her and her passion for cooking.
Main Takeaways:
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Maria is a single mom that loves to cook her native Filipino dishes in her spare time.
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She wants to create a website that would attract customers and increase her sales.
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She wants to build a system that would enable online ordering, but also make it manageable by ordering in advance.
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She needs an "about me" section. But has no idea on what to write.
Competitor Analysis Takeaway:
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The website should have these main functions: an online Menu, Imagery, About Me, Order Online, and Contact information
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Feel branded and accessible for all users
Product Goal
Design a fully functional website for interested customers to order Filipino food, increase sales, and make it personable. Portray her passion for cooking Filipino cuisines, and build a brand.
Inspiration
I wanted to go with warm and bright colors & textures. The Philippines is a Southeast Asian country made up of many islands. The colors and texture used here are inspired from the warm tropical climate. Also bringing in soft colors and woven textures to help portray a motherly at-home feeling.
Design System
Logo
